The Age of Stupid

I went to a special screening of 'The Age of Stupid' yesterday at a local 'indie' cinema. The film staring Pete Postlethwait, talks about a world we live in, destroyed by climate change. The world set in 2055, has Postlethwait alone in a building that stores all of the worlds paintings, films, music and finally every animal 2x2 pickled.
A possible reference to 'Noah's Ark' with the animals only more sophisticated.
As i was watching the film as a 'media consumer' i found the film didn't interest me. This being fair that it's not the type of film i would pay to see in the cinema, I did enjoy the post-modern twists. The film cons you into thinking it's going to be a bit 'Al Gore' as the opening titles roll, but once the films introduces Postlethwait in a 'distopian future'.
I enjoy the way the film creates an active viewer, by creating a screen that Postlethwait controls and contains all the video evidence of the way we destroyed the world. It's an en lighting film that defiantly makes you think about the way you live your life.
Apart from engaging with the audience in the film, the producers have created an interactive website where you can purchase many household items that aid 'Eco living' and other novelty items including an 'The Age of Stupid' pack, this pack contains certificates and stickers and other bits and pieces you have mess around with whilst leaning about climate change.
http://www.ageofstupid.net/ -Interactive website. (opens a new page)

Although this film was not beneficial for what i'm looking into doing for my production, i like the way they've encluded an 'active audience' and aimed the film at a generation that live on youtube and other social networking websites.